The story of Heytea’s founding

The headquarter of Heytea is located in Shenzhen, Guangdong Province. Its predecessor, Royaltea, was established in 2012 and after entering the Shanghai market in 2017, it became famous with a new generation of Chinese bubble tea drinks. Targeting of young people on social media is greatly responsible for Heytea’s fame, and subsequently, the love for its tea products. In the past, tea was primarily consumed by the elderly, but Heytea has successfully introduced bubble tea to the young market through “inspiration, zen, and design”.

The extraordinary Heytea

1.There is no perfect product

Heytea launches different creative products every season, and continuous innovation is the foundation of their brand. Room for perfection does not fit this forever changing fast-paced concept as the test of time is absent, which makes product comparisons nearly impossible. The pursuit of Heytea is not product perfection for a fixed range, but rather, short lived brilliant ideas that continue to flow.

2.​​​​Cool, Zen, Inspirational & Design Oriented

In the past, you may have thought that people who drink tea are behind the times. In response to this, Heytea presents the packaging of drinks in transparent cups, and you can easily see the contents. Consumers share tea on the Internet, which is Heytea’s best publicity channel. The storefront is based on a buddhist theme, and the common points of each city and tea are transformed into a facade with a sense of design.

3.Bring Chinese tea to the world

Heytea’s reserve of tea products is dozens the amount of existing products. Heytea has developed 48 new products in just one year. This is a figure that other brands of bubble tea beverages can’t keep up with. And such a model makes everyone keep a high degree of attention to Heytea at any time, and has been expanding branch locations. At present, Heytea has expanded its store to Hong Kong and Singapore, and will enter the Japanese market in the near future.

4.Daydream plan, storefront space in collaboration with designers

Do you dare to dream? As modern young people, we are taught to dare to dream. Heytea’s dream is to develop the “Heytea Day Dreamer Project” through the “third space” of the storefront, and to collaborate with different artists from all over the world, to create unique designs for each individual store.

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Ｗhere to buy Heytea?

Heytea currently has more than 300 stores around the world, most of which are located in major Chinese cities such as Beijing, Tianjin, Shanghai and Chongqing. In addition, special stores include Shanghai Disneytown stores, which are mainly based on the theme of “Parallel Universe”; The first stop of Heytea’s outside of mainland China is in Hong Kong, followed by Singapore, and will soon be expanding to Japan.

Heytea Best Seller Teas

Heytea insists on using teas from the original source and only uses natural sugars. Heytea is famous for its cheese milk teas and seasonal fruit teas. The following are the top 5:

Top 5 Cheese Tea Series – Heytea Best Seller

If you ask Heytea about their must-try drinks, it is definitely the signature pure tea plus the cheese series. The fragrant tea drink paired with the strong cheese is definitely the first drink to know about Heytea. For pure tea, you can choose Hongyu, Sijichun, Jinfeng Tea King, and Pu’er tea.

Top 4 Xilezhi Osmanthus + Osmanthus Jelly – Heytea Best Seller

The osmanthus used in Heytea’s Osmanthus is “Osmanthus fragrans var. thunbergiiBTS”, which is exclusive to Heytea’s golden ratio. Floral and tea recipe adjustments are made every year. It is recommended to be paired with osmanthus jelly for the ultimate satisfying taste!

Top 3 Grapefruit Smoothie – Heytea Best Seller

Heytea, which is mainly based on fresh fruits, offers a light Four Seasons Spring tea infused into a refreshing grapefruit smoothie.

Top 2 Cheese Mango, and Cheese Berry – Heytea Best Seller

These two drinks are seasonal editions, and they are the two most sought-after drinks in summer and winter. Heytea’s green tea is used as the base, combined with freshly squeezed fruit juice.

Top 1 波波家族 BOBO TEA – Heytea Best Seller

The first place for the most repurchased beverage is definitely the newly launched Bobo series. Whether it’s roasted brown sugar Bobo milk or Bulei Bobo milk tea, they all have diehard fans. There are also limited flavours of taro mashed Bobo. Tea’s official website!

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Heytea dessert, ice cream with tea to bring out a new taste

One of the reasons why people love Heytea is their expertise in pairing desserts with tea. Whether it’s Oreo or cheesecake, which are already on the menu, they incorporate these desserts into their tea beverages, creating a richer drinking experience.

Additionally, during the summer, Heytea introduces ice cream paired with their drinks. Unlike other beverage shops that simply add ice cream to the bottom of the tea, Heytea uniquely places the ice cream cone upside down in the tea, attracting people to take photos and make a pilgrimage to capture this special presentation.

HEYTEA popular merchandise: tote bags, mobile phone cases & nail polish

In addition to tea drinks, Heytea also launches peripheral branded products. For example, when the Hong Kong store opened, it launched a retro Hong Kong limited tote bag, as well as a series of design products such as cups and stickers, keeping people connected with Heytea.

It is very special to be able to print drinks directly on phone cases. Heytea’s beverage cups are all transparent and the pulp in the cups can be directly printed onto phone cases, making it the most unique and exclusive product. Moreover, colour-synced nail polish is also part of Heytea’s product range.

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ABoxTik gives you the best quality tea series.

China’s tea culture is far-reaching, but it is not easy to transform from a traditional culture into a popular trend. Heytea is a well-known bubble tea chain that integrates tea and modern personality. In addition to bubble tea beverages, it also has its own set of rules and persistence for the selection of tea. ABoxTik is a Taiwan-based tea dealer specialising in tea-related gifts and premium teas. We welcome you to visit our official website.